Privacy Policy

This Privacy Policy explains how Taftirium ("Taftirium", "we", "us", or "our") collects, uses, shares, and protects your information when you visit our website at taftirium.com or get in touch with us (together, the "Site").

We've written this in plain English. If anything is unclear, email us at info@taftirium.com and we'll explain.

1. The short version

• Taftirium is a maker of mycelium-based acoustic panels. Our website is mainly an information and inquiry site — there is no online checkout, and we do not collect payment card details on the Site.
• We collect what you send us through our contact form (name, email, and your message), plus standard, mostly anonymous usage analytics.
• We do not sell or rent your personal information, and we don't use it for third-party advertising.
• You can ask us to access, correct, or delete your information at any time at info@taftirium.com.

2. Information we collect

Information you give us

When you contact us through the website's contact form (or email us directly), we collect the information you choose to provide, which may include:

• Your name
• Your email address
• Your phone number (if you provide it)
• The type of project or inquiry you describe
• The contents of your message

You decide what to put in your message. Please don't send us sensitive personal information (such as government ID numbers or payment card details) — we don't need it to respond to an inquiry.

Information we collect automatically

When you browse the Site, we and our analytics provider may automatically collect:

• IP address and approximate location derived from it
• Browser type and version, device type, and operating system
• The pages you visit, links you click, and timestamps of your activity
• Referring website and similar diagnostic information

This is used in aggregate to understand how the Site is used and to improve it.

3. How we use your information

We use your information to:

• Respond to your inquiries and provide customer service
• Prepare and follow up on quotes, custom orders, and collaborations you ask about
• Send you messages related to your inquiry
• Operate, maintain, analyze, and improve the Site
• Detect, prevent, and address security issues, fraud, or abuse
• Comply with our legal obligations

We do not sell your personal information, and we do not share it with advertisers or data brokers.

4. Who we share your information with

We share information only with service providers who help us operate the Site and our business, and only as needed for the purposes below. We may add, change, or remove providers over time; the categories below describe the kinds of providers we use today.

• Email delivery — when you submit the contact form, your message and contact details are sent to us by email through our transactional email provider so we can read and reply to it.
• Website analytics — a product-analytics provider receives the automatically-collected usage information described in Section 2 to help us understand and improve the Site.
• Hosting and content delivery — our hosting and image/content-delivery providers process the data needed to serve the Site to your browser.

We may also disclose information when legally required — for example, in response to a valid legal request — or to protect our rights, safety, or property. If Taftirium is involved in a merger, acquisition, or sale of assets, your information may transfer to the new owner, who will remain bound by a policy consistent with this one.

5. How long we keep your information

• Inquiry and contact data: kept for as long as needed to respond to and follow up on your inquiry, and for a reasonable period afterward for our records, unless you ask us to delete it sooner.
• Analytics data: retained in aggregate or pseudonymous form according to our analytics provider's standard retention settings.
• Legal hold: we may retain specific information longer where required by law or to resolve a dispute.

To request deletion of your data, email info@taftirium.com from the address you contacted us with.

6. How we protect your information

• Connections to the Site use HTTPS (TLS).
• Access to inquiry data is limited to people who need it to respond to you.
• We do not store payment card information.

No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security. If we become aware of a security incident affecting your information, we will notify you as required by applicable law.

7. Your rights

Wherever you live, you can email info@taftirium.com to access a copy of your data, correct it, delete it, or ask any privacy question. We will verify your request and respond within a reasonable time.

If you are in the EEA, the UK, or Switzerland (GDPR / UK GDPR)

You have the right to access, correct, delete, restrict, or object to the processing of your personal data; to data portability; and to withdraw consent where we rely on it. You may also lodge a complaint with your local data protection authority. Our legal bases for processing are: legitimate interests (to respond to you and operate the Site), consent (where required, e.g. certain analytics), and legal obligation.

If you are in Israel

You have the right to review, and request correction or deletion of, personal information we hold about you, in accordance with Israel's Protection of Privacy Law, 5741-1981.

If you are in California (CCPA / CPRA)

You have the right to know, correct, and delete your personal information, and the right to non-discrimination for exercising these rights. We do not sell or "share" your personal information for cross-context behavioral advertising, so there is nothing to opt out of.

8. Cookies and tracking

We use a small number of cookies and similar technologies, primarily to operate the Site and to power privacy-respecting usage analytics. We do not use advertising cookies or cross-site behavioral-advertising trackers. You can control or disable cookies in your browser settings, though some features may not work as well if you do.

9. Children

The Site is intended for adults and businesses. It is not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.

10. International data transfers

Taftirium is based in Israel, and your information may be processed in Israel and in other countries where our service providers operate. These countries may have different data-protection laws than your own. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for international transfers.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last updated" date above and, where appropriate, provide additional notice. Please review this page periodically.

12. Contact us

If you have any questions or requests about this Privacy Policy or your information, contact us:

• Company: Taftirium (Mycelium Sound Roots)
• Email: info@taftirium.com
• Phone: +972 (50) 123-4567
• Location: Tel Aviv, Israel